by lrxstaging | Aug 15, 2017 | Uncategorized
Every online retailer should be using attribution to map customer journeys and measure the effectiveness of advertising programs. Those that do are able to optimize existing ad spend and find more customers to ultimately boost revenue. nnAttribution is the holy grail...
by lrxstaging | Jul 26, 2017 | Uncategorized
To grow sales at your Shopify store, you need to know exactly what your buyers are doing. Adding attribution illuminates your top sources of buyers and the entire buyer journey. You’ll sell more to more buyers. nnShopify is huge and yet still growing faster than ever....
by lrxstaging | Jul 5, 2017 | Uncategorized
Marketing attribution enables marketers to know exactly which marketing efforts are resulting in new customer acquisition. Here are three easy and simple steps to get started with attribution today. nnAttribution is expected to play a huge role in future marketing and...
by lrxstaging | Jun 19, 2017 | Uncategorized
If you want to make effective strategic marketing decisions, you will most likely need multi-touch attribution. But installing and manually comparing data from multiple conversion pixels is virtually impossible and riddled with error. It will hardly create a reliable...
by lrxstaging | Jun 12, 2017 | Uncategorized
As marketer you may not always be sure if you got the best media deal, right? Well, now you can be! Always make sure you pick the ad platform that uses automated attribution models to improve their programmatic ad buying algorithms.nProgrammatic media buying is...
by lrxstaging | May 22, 2017 | Uncategorized
Every marketer craves the holy grail of attribution, but like anything new, potential pitfalls are waiting for you. Take a 3-minute look at these common mistakes and learn how to make your attribution project a success the first time.nnFirst, we should point out that...