by lrxstaging | Dec 4, 2017 | Uncategorized
Marketing automation tools help streamline inbound marketing and keep things humming for lead nurturing. But for a complete 360 view on your marketing efforts, marketing attribution is a logical next step. This article tells you exactly how marketing automation tools...
by lrxstaging | Nov 16, 2017 | Uncategorized
A customer journey can become pretty complex and non linear. Master the skill of mapping customer behavior across the funnel, and outperform the competition while you can. Here are three things you can do to optimize every customer journey.nWalking the “Customer...
by lrxstaging | Nov 8, 2017 | Uncategorized
Need to know the full impact of marketing on your customer acquisition efforts, across all channels? Using the Facebook pixel shows you only part of the picture. Instead, using attribution tools allows you to see conversions when they occur, and even give full insight...
by lrxstaging | Oct 17, 2017 | Uncategorized
The effectiveness of offline radio can now be measured with online attribution tools. Marketers can prove ROI for radio ads in minutes. It’s music to your ears. Play it loud!nThe radio is still on, louder than ever nRadio ad spend is said to increase 12.3% over the...
by lrxstaging | Sep 15, 2017 | Uncategorized
Measuring email effectiveness can be difficult. You can now measure the precise value of individual email opens, rather than clicks, to get greater accuracy on the effectiveness of your email messages. Discover the real value of email.nEmail isn’t in a slump. It’s how...
by lrxstaging | Sep 6, 2017 | Uncategorized
A lot of marketers want to know if they can use Google Analytics to attribute customer acquisition events back to marketing programs. Are you one of these marketers? Read on to get your answer.nnFor many companies, free tools like Google Analytics are the first and...