Products

5

LeadsRx Attribution™

Measure across ALL Channels

5

LeadsRx Privacy Studio™

Establish a privacy-first approach to data

5

LeadsRx Journey™

Optimize conversion paths

Case Studies

Agency Ups Client Perfomance Through Analytics

View All Use Cases

5

Ecommerce

Find the best path to purchase with customer journey analytics

5

Media

Measure and optimize ad performance across all channels

5

Managed Service

See why "People + Data = Better" with full-service support

5

Agencies

Get big results for your clients with dedicated analytics

5

Enterprise

Grow your brand and improve performance with data and insights

5

Podcast Attribution

Take a multi-touch attribution approach to track your podcast advertising

5

Blog

Relevant posts on marketing analytics and related topics

5

Podcasts

Audio interviews and features

5

Case Studies

Customer success stories

5

Videos

Educational content on marketing analytics topics

5

Downloads

Docs with tips for increasing marketing performance

5

Terminology

Common marketing terms

Better Lead Gen? Think: Marketing Attribution

by | Aug 17, 2016 | Uncategorized

Most marketers know that developing landing pages specific to each ad campaign is a very good idea. By customizing text, calls-to-action, and even imagery and forms to inbound marketing programs, things like conversion rates and quality scores usually go up. Want to...

Last Click Wins. Not so Fast!!!!

by | Jul 25, 2016 | Uncategorized

Last click attribution has been around for centuries and everyone wants to take credit. Remember that ad someone clicked on 2 months ago, neither do we. Your ad serving company surely didn’t forget because they took credit for that conversion. Were there any other...

Too Much Data, Too Little Time

by | Jun 16, 2016 | Uncategorized

As marketing and technology evolves where should a one look to clean and centralize your marketing data? Marketer’s these days have an endless supply of tools and channels for display, email, social, online, offline, programmatic, not programmatic, a/b testing, TV,...