Products

5

LeadsRx Attribution™

Measure across ALL Channels

5

LeadsRx Privacy Studio™

Establish a privacy-first approach to data

5

LeadsRx Journey™

Optimize conversion paths

Case Studies

Agency Ups Client Perfomance Through Analytics

View All Use Cases

5

Ecommerce

Find the best path to purchase with customer journey analytics

5

Media

Measure and optimize ad performance across all channels

5

Managed Service

See why "People + Data = Better" with full-service support

5

Agencies

Get big results for your clients with dedicated analytics

5

Enterprise

Grow your brand and improve performance with data and insights

5

Podcast Attribution

Take a multi-touch attribution approach to track your podcast advertising

5

Blog

Relevant posts on marketing analytics and related topics

5

Podcasts

Audio interviews and features

5

Case Studies

Customer success stories

5

Videos

Educational content on marketing analytics topics

5

Downloads

Docs with tips for increasing marketing performance

5

Terminology

Common marketing terms

Using Marketing Attribution To Boost B2B Sales

by | Nov 1, 2018 | Uncategorized

Marketing attribution isn’t just for B2C. In fact, using attribution to measure your B2B marketing efforts can provide deeper insights into your marketing operations than are often seen in B2C applications. Longer sales cycle times and more complex customer journeys...