Products

5

LeadsRx Attribution™

Measure across ALL Channels

5

LeadsRx Privacy Studio™

Establish a privacy-first approach to data

5

LeadsRx Journey™

Optimize conversion paths

Case Studies

Agency Ups Client Perfomance Through Analytics

View All Use Cases

5

Ecommerce

Find the best path to purchase with customer journey analytics

5

Media

Measure and optimize ad performance across all channels

5

Managed Service

See why "People + Data = Better" with full-service support

5

Agencies

Get big results for your clients with dedicated analytics

5

Enterprise

Grow your brand and improve performance with data and insights

5

Podcast Attribution

Take a multi-touch attribution approach to track your podcast advertising

5

Blog

Relevant posts on marketing analytics and related topics

5

Podcasts

Audio interviews and features

5

Case Studies

Customer success stories

5

Videos

Educational content on marketing analytics topics

5

Downloads

Docs with tips for increasing marketing performance

5

Terminology

Common marketing terms

Cross-Channel Attribution Defined

by | Feb 3, 2020 | Uncategorized

nCross-channel attribution, omni-channel attribution and full-funnel attribution are often used interchangeably to describe the same end goal — the ability to accurately measure the effectiveness of your marketing campaigns and customer touchpoints, regardless of...

Impartial Attribution: Why It Is So Important

by | Jan 17, 2020 | Uncategorized

nWarning: Your current advertising attribution solution might be pointing you in the wrong direction. nnnnImpartial attribution sounds a bit redundant, right? Attribution itself is the process of trying to understand how well your  marketing campaigns are performing...