by lrxstaging | Feb 26, 2018 | Uncategorized
Always be closing. Measure Direct-Response campaigns more accurately with our unique Closer-Touch attribution model. Send irresistible offers and create more urgency to buy.nnYou may hope that your website visitors literally can’t wait to buy your products. But you’d...
by lrxstaging | Feb 8, 2018 | Uncategorized
Getting the most out of your First Touch Attribution Model is easy. Here are two common use cases for the First Touch Attribution Model.nnDoing marketing attribution always starts with collecting customer data. When you’ve collected your first data,you’ll have to...
by lrxstaging | Jan 29, 2018 | Uncategorized
nBoth Single and Multi-touch attribution models have their place in marketing analytics. It’s just a matter of knowing when to use one versus the other.nnnnAround 65% of marketers have an attribution model in place. In many articles, single and multi-touch...
by lrxstaging | Dec 18, 2017 | Uncategorized
Marketers are increasingly held accountable for their department’s impact on the bottom line. Making the shift from wild guesses to controlled performance measurement is a great leap forward, or rather, it’s just five small steps. Here’s how to get started with...
by lrxstaging | Dec 4, 2017 | Uncategorized
Marketing automation tools help streamline inbound marketing and keep things humming for lead nurturing. But for a complete 360 view on your marketing efforts, marketing attribution is a logical next step. This article tells you exactly how marketing automation tools...